Overview

It’s not too late to update your holiday playbook with a new sales channel: Instagram DMs.

In this webinar, you'll learn how brands like Caraway, Joybird, and Thread Wallets are turning Instagram into a performance channel this season.

Whether you have products launching, promotions to share, or gifts to guide people to, DMs are a scalable sales channel that can boost your revenue.

Join experts from Paloma, Facebook, and Caraway to learn how to turn your Instagram DMs into a shopping channel your customers will love.

You’ll learn:

Strategies and best practices to drive revenue through DMs
How to translate your holiday campaigns – from shop quizzes to product drops to promotions and contests – into DM campaigns
Easy setup with Paloma (no coding required)
Ways to drive traffic to your DM campaigns
How to measure performance & results
Key insights and results from top eCommerce brands like Caraway, already pioneering these channels

Hosted by

Kelsey Hunter

Founder, CEO of Paloma

Kelsey Hunter is the Founder & CEO of Paloma, helping brands turn messaging channels into sales channels with personalized, automated shopping experiences. Since founding Paloma in 2017, she's partnered with brands like Joybird, ThirdLove, and Caraway to generate over $12M in messaging-based revenue. Prior to Paloma, Hunter ran product and design for marketing and commerce platforms, and was named Forbes 30 Under 30: Marketing & Advertising in 2019.

Auri Korva

Strategic Partner Manager, Facebook

Auri is Strategic Partner Manager at Facebook, driving business messaging product adoption and innovation in partnership with our priority partners in North America for Messenger and Instagram Messaging channels. She has previously led North America business messaging growth as PMM and has been an advisor to some of our largest ad tech partners at Facebook.

Instagram DMs: This holiday's new sales channel

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Overview

You’ll learn:

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