Learn how Instagram Reseller @tipsy.thrifting dramatically increased revenue with Paloma, transforming her sales process. The result:
✅ 140% Increase in average monthly sales
✅ 10+ Hours saved in weekly admin work
✅ 80% Decrease in abandoned claims
✅ Time to ship reduced from 7 to 2 days
“My sales have skyrocketed – I would not be able to sell as much as I do now without Paloma.”
Bianca Duchene
Owner, Tipsy Thrifting
@tipsy.thrifting
@tipsy.thrifting · 46.6k Followers · Daily Live, Story & Feed Sales
Bianca Duchene is the creative force behind Tipsy Thrifting, a thriving resale business with women’s apparel from popular brands like Aerie, Skims, Lululemon, and more.
Rather than relying on traditional online marketplaces, Bianca sells these curated clothing collections directly to customers on Instagram Live and Story sales.
As Tipsy Thrifting’s audience and sales success grew, so did the heavy admin workload following every sale – more money, more problems. With only manual solutions on the market to support her Instagram sales process, Bianca was limited in how far she could grow her business.
With every successful sale, Bianca faced nearly a week of admin work – sending direct messages (DMs) back and forth with buyers to confirm claims, collect payments, get shipping information, package items, and more.
Occasionally, buyers became impatient or changed their minds, leading to abandoned carts and lost sales.
Everything from creating shipping labels to waiting for payments was time-consuming and error-prone – Bianca even received fake Venmo payments on multiple occasions.
Plus, without invoices or organized receipts, seasonal tax reporting was painful and risked leaving tax return opportunities on the table.
If Bianca could speed up the sales process – get paid and fulfill sales faster – she could run more Lives, build more trust as a reseller, scale her business, and make more revenue.
In just a few steps, Bianca set up Paloma’s social ecommerce solution to accelerate the sales and fulfillment process.
Purposefully built for the unique needs of an Instagram reseller, Paloma’s self-checkout experience supports Instagram live, story, feed, and DM sales — all without leaving the Instagram app. Social-first sellers can use Paloma to run their own shops with their own policies, instead of relying on marketplaces and paying hefty fees.
“With Paloma, everything is automated and it makes me feel like a true business owner. Before, I really felt like this was just a little side hustle. Paloma gives you everything you need to make Instagram an actual business.”
Keep reading for four ways Paloma transforms Tipsy Thrifting’s workflows, freeing Bianca to run more Lives and boost sales by 140%:
Paloma’s instant checkout tool saves Bianca more than 10 hours per week to run more Lives and grow her business, leading to a huge spike in sales for Tipsy Thrifting.
By streamlining the Instagram checkout experience, Tipsy Thrifting has seen:
All metrics compare April–July 2024 against April–July 2023.
Ready to get results like this? Sign up for Paloma and start selling in minutes:
When Bianca is running a Live sale, every minute counts.
Before Paloma, Bianca manually tracked claims on an iPad note, interrupting her flow during the Live.
Now, when a customer has won a claim or bid, she uses Paloma’s “Tagged Listings” feature to create the item and put it in the customers cart – all she has to do is tag the customer in the comments with the item’s title and price.
Customers can keep shopping throughout a sale, track their cart’s running total, and stay on budget – all helping to increase the average order value.
Without manual claim tracking slowing her down, Bianca shows more apparel and increases her sales during every Live. And without having to pre-list inventory, there’s no added time spent before the sale.
Before Paloma: even with payment and shipping form links in her bio, Bianca was following up with every customer by DM to get accurate payment and shipping details to fulfill each order.
Now, Paloma’s instant checkout gives customers the familiar and trusted experience of checking out on an ecommerce website (no website required).
When ready to buy, customers click the Paloma checkout link in their DMs, enter their shipping and payment details, and complete the purchase.
Paloma accepts all major credit cards, Apple Pay, Google Pay, AfterPay, Affirm and Klarna – giving customers the instant checkout and flexible payment options they expect, improving brand confidence and increasing spending power.
Automated payment reminders reduce abandoned cart rates by 80%, while order confirmations and tracking updates give customers peace of mind.
“My customers love it – they think it’s so cool, and it’s way more secure to pay on Paloma than with some of these other apps.”
Paloma handles it all – saving Bianca time and providing a smooth transaction experience for customers.
Before Paloma, fulfillment took forever.
Bianca spent days checking her DMs to match orders with customer details and then manually enter this information into her shipping label tool, Thryft Ship.
She would then calculate shipping costs, check back in with each customer on those fees, and wait for payment. Adding insult to injury, Thryft Ship charged fees for printing labels and didn’t include packing slips.
Now, using Paloma’s seamless integration with Shippo, Bianca batch prints shipping labels and packing slips without having to enter order information – it’s automatically added to Shippo through Paloma’s integration, significantly speeding up the process.
Bianca completely skips entering each order, calculating shipping, and paying extra printing fees – plus, she gets a packing slip with detailed order information, so it’s way easier to pack up orders.
Using Paloma, Bianca reduced her time to ship from seven days to just two, giving a huge amount of time back to her week, and making her shop more competitive for customers that need items quickly.
“Instead of it taking a week to go back-and-forth with customers, I just use Paloma. It’s so quick - the day after the sale, I spend a couple of hours in the morning packaging and that’s it. I have my whole day back to do other things.”
Before Paloma, Bianca used multiple tools – Quickbooks, Thryft Ship, spreadsheets, and many payment apps – to track sales, payments, customer information, and profit data.
There was no straightforward way to see her business activity, and tax season was time-consuming and stressful.
Now, Paloma’s all-in-one system keeps track of everything. Every order, payment, and customer detail – including all the transaction breakdowns like customer shipping location, payment method, tax collected, and fees – is accessible whenever Bianca needs it.
Paloma’s payment processing partner Stripe provides a 1099-k annually and auto-files, so tax reporting is straightforward and reliable – Paloma’s got all the receipts and more.
“I didn't know this much about my business until Paloma.”
Using Paloma to improve her workflows, Bianca has more time to engage with her customers, run more frequent sales, and make way more money.
Customers receive a secure, easy, and instant shopping experience unlike any other available on Instagram, while Bianca gains so much more free time to grow her business on her own terms.
The best part? Paloma is built for shops of all sizes and experience levels; whether you’re just getting your shop started or looking to accelerate sales revenue.
Running a business is hectic – everything from growing your audience to complying with tax laws is challenging, especially when you’re so busy day-to-day.
Paloma empowers sellers to treat their business like a business, while saving time, managing tax season, and meeting growth goals sooner. It takes 10 minutes to set up, and can be used for sales same day. Plus, Paloma’s team is hands-on and available, helping sellers get started to run any kind of Instagram sale.
Paloma isn’t too good to be true – it’s simply the only solution purposefully built for the Instagram reseller community to solve their unique needs and speed up sellers’ sales success.
Ready to take your Instagram sales to the next level? Start with Paloma today and see how easy it can be to grow your business! Sign up for Paloma here and start selling in minutes.
© 2024, Paloma®
© 2024, Paloma®
